About Us

Teresa Mariano, Founder, Oriole Group

Oriole Group Founder Teresa Mariano has been in publishing for more than 20 years, first as a copywriter, journalist, editor-in-chief of H Magazine, then as an SEO professional working with iconic brands such as Women's Wear Daily, The Hollywood Reporter, Billboard, Vibe, SPIN, IndieWire, People, Us Weekly, and news startup Grid.

As a publisher-side SEO, Teresa has trained newsrooms, created content strategies around tent pole events, pitched story ideas, audited websites, worked across multiple teams (product, edit, engineering) to establish consensus and alignment and drive positive change.

Teresa is passionate about SEO because of its ability to achieve measurable, sustained results in real time, and in the process, helping to build a stronger and more profitable business for publishers.

Founder's Note:

If you pay to be found in search results, you will be. Until your budget runs out.

If you invest in being discovered, you will be. As long as there's an interest in the topic you've written about.

One is naturally replicable.

The other costs you money every time you post.

Oriole Group believes that site owners can maintain a healthy business by informing and arming their content team with SEO best practices.

The best people to implement SEO best practices into their processes are writers, editors, and copy editors. And Oriole Group wants to arm your team with the strategies and tactics to make them sharper and more competitive, and help your site stand out amid the cacophony of today's challenging search landscape.

We believe that editors, writers, and copy editors are some of the best unwitting SEOs out there, but they need a key to unlock the SEO puzzle. That's where Oriole Group comes in.