SEO, Content Strategy and Product Marketing consulting services for Marketers, Publishers and Agencies

Grow Your Audience

Scalable and sustainable organic traffic

Oriole Group helps publishers, marketers and agencies increase their site traffic and expand their audience with a full range of SEO services.

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We Work With Your Team

Oriole Group provides expert help, skill gap coverage and training, for far less cost and management overhead than an FTE. We have over 20 years of experience working side by side with with top publishers and software marketing teams, and will help you increase organic traffic and conversions.
Learn more about partnering with Oriole Group

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On Page/Technical SEO

Creating a solid foundation for success in SEO is crucial, and it starts with the basics: A full site audit that uncovers common errors that limit site performance, like incorrect headings, markup errors, redirects, and AI-generated or client-side rendered content. Oriole Group can provide a complete, easy-to-understand audit along with a prioritized action plan to help set you up for sustained success.

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User Experience Audit

Site quality is a very important factor in how Google ranks your content, and the strongest quality signal you can send is an outstanding user experience. As part of a full UX audit, Oriole Group will identify specific action items that will help increase dwell time, scroll depth, visual clarity, and other metrics tied to site quality and user engagement.

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Information Architecture

Properly organizing, classifying and linking to your content is critical for ranking in search results and driving engagement. Oriole Group can provide and implement a comprehensive information architecture plan including content categorization and tagging, a linking strategy (including directional linking to drive conversions), structured data and sitemap development.

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Content Strategy

An effective content strategy starts with knowing exactly who you are writing for. Do you want the same audience you currently have, just in larger numbers? Or do you want to expand and target different audiences? Oriole Group can help you develop audience personas, and perform keyword and query research based on those personas to ensure your content is relevant to the right people.

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Copywriting and Copyediting

Is your website unclear on what you actually do or sell? Most B2B websites suffer from copy that is written for people who will never be customers. In conjunction with a comprehensive content strategy, Oriole Group can help craft clear and focused messaging, effective headlines, and relevant page titles and descriptions for your site, ensuring that your content gets discovered and drives engagement and conversions.

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Site Redesign and Migrations

Often the best time to implement a solid content strategy and information architecture is during the planning stages of a site redesign. Oriole Group can work with your development team to help ensure your new site’s foundation is solid and help you avoid common site redesign and migration errors that can cause a sharp drop in search ranking and traffic that can be hard to recover from.

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