Website Traffic Recovery Services
If you are experiencing a sudden drop in organic website traffic, Oriole Group can help
Google algorithm updates, manual actions, or spam penalties can cause a serious decline in your organic traffic. And if you have recently changed your site architecture, added a new category of content, or migrated your site to a new platform or domain, the effects could be even worse.
When this happens, you need a specific kind of forensic audit, tailored to diagnose the root cause (or causes) of the traffic drop, along with a prioritized action plan to address the issues that caused it. Year-over-year site metrics, site update timelines and algorithm update milestones all must be factored into the investigation, along with technical and on-page audits.
Oriole Group has extensive experience with this type of forensic audit and diagnosis, and can quickly help fix the issues that are causing your traffic to drop. Our process includes the following components:
Traffic Recovery Forensic Audit
Our Forensic Audit is the first step in the traffic recovery process. We look at your site’s traffic sources, the pages and categories most affected by the traffic drop, the Google algorithm update timeline, your site update timeline, and your YoY, MoM and WoW traffic analytics to narrow down and ultimately identify the issues causing the traffic drop.
On Page Forensic Audit
Based on the findings in the traffic recovery audit, we perform a prioritized on-page audit to get more specific details about the cause of your traffic drop. This is not the typical “wide and shallow” on-page audit, but a “narrow and deep” look at specific issues, and may include keyword/category research, search volume and other off-site investigations to help us develop an effective action plan.
Technical Audit
The results of the traffic recovery audit might show a high bounce rate over time, which signals to Google that your site is low quality and should be ranked lower. The effects of this may not show up immediately in the traffic numbers, and when they do, it can be difficult to pinpoint what caused the traffic drop. Our technical audit covers issues that affect page load and render times, like server/network speed, javascript and markup issues, intrusive or misconfigured ads, excessive or misconfigured redirects, and more.
Diagnosis Report
Once the root causes of the traffic drop have been found, we compile a diagnosis report, clearly explaining the findings so they can be easily communicated across teams, and any process or strategy issues can be addressed.
Prioritized Action Plan
We work with you to create a prioritized action plan, taking into account your team’s bandwidth and skill set, while ensuring the most impactful changes happen first. Oriole Group can also help cover any skill gaps or resource constraints on your team to ensure the fixes are implemented quickly and efficiently.
If you are seeing a sudden decrease in your organic traffic and don’t understand why, we can help. Our priority is to get your site back on track as quickly as possible with specific action items and clear communication.