Our Services
Some of the key services we provide to help publishers and their teams generate consistent, scalable traffic increases and gains in efficiency.
SEO Site Audits
The SEO audit identifies core on-page and technical issues that may inhibit your site's performance in the search engines. These issues can include user experience, site structure and performance. Site audits are useful because they provide an insight into the site's health and can uncover small problems that can escalate into larger ones.
SEO Opportunities and Action Plans
Site audits without action plans are just lists of problems without solutions. That's why our site audits come with action plans that outline solutions to the issues found in the audit, and can serve as a roadmap for implementing site changes in order to improve your site's search traffic and increase engagement.
Competitor Analysis
Discover how you perform against your competitors, and uncover where and how to improve your site and content to match user intent. An SEO competitor analysis helps you to benchmark your performance against other sites, identify gaps and opportunities (yours and theirs), and better understand the competitive landscape. Ultimately, this information will help you shape or strengthen your content strategy and improve your site traffic and revenue.
Keyword Research
Who has the most market share of your target keywords? Do your targeted keywords match user intent? Keyword research helps you discover what people are searching for, understand the competitive landscape, identify areas of content opportunities, understand search intent, and create new content that helps your site get in front of the right audience.
Content Strategy
We provide deep dives on specific topics or site categories, looking at traffic performance, audience behavior, and the competitive landscape to uncover new strategies for growing the audience overall and search traffic specifically. We also provide strategies around tentpole events that are important to your site.
Google Algorithm Update Recovery
Understand what happened and why your site was negatively impacted during a Google algorithm update. We'll work with you to analyze your site and its performance, and create remediation plans to help your site recover.
Team Training
Customized SEO training sessions designed to empower editorial teams to incorporate SEO into their process includes: SEO best practices, understanding Google News, headlines training, and keyword research.
Ongoing Support
As your site grows and your team evolves, Oriole Group will be there to provide guidance, continued training and insights, and onboarding help. Oriole Group can also work alongside your existing team to provide support, deep dives, or focus on special projects.