SEO Consulting
For Publishers & Agencies

Oriole Group helps publishers, agencies and startups increase their site traffic and expand their audience with a full range of SEO services.

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  • Action Plans

    SEO Site Audits and Action Plans

    The SEO audit identifies core on-page and technical issues that may inhibit your site's performance, explores traffic drops, and highlights areas of improvement. The action plan provides a roadmap for implementing site changes.

  • Strategy and Training

    Content Strategy, Training and Support

    Customized SEO training sessions designed to empower editorial teams includes: SEO best practices, understanding Google News, headlines training, as well as deep dives on topics or site categories to know what works and how to maximize coverage.

  • Competitor Analysis and Research

    Competitor Analysis and Keyword Research

    See who has the most market share of your targeted keywords, find out how you perform against your competitors, and uncover where and how to improve your site and content to match user intent, and reach the audience that's looking for you.

Some of the many publishers who we have helped grow sustainable site traffic

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Oriole Group is a data-led SEO consultancy that specializes in publisher and news SEO.

Founder Teresa Mariano has spent more than 20 years in publishing, specializing in news and entertainment SEO and content strategy. She has created and implemented SEO strategies for brands such as Women's Wear Daily, The Hollywood Reporter, Spin, Vibe, Billboard, People Magazine and news startup Grid.news.

Understanding your what your site's audience search for and how they search, combined with a strong editorial/content strategy that incorporates SEO best practices is important in growing your site's readership by attracting new readers, and creating loyal ones.

Let's talk about working together.

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Understanding SEO

Learn More About What We Do

The Basics

What Is SEO and Why?

An introduction to SEO, where we explain what it actually is and why it is vital for scalable, sustained growth.

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Content Strategy

Why Didn't My Content Rank Better?

You wrote a great story or article, but it's not ranking well. What's going on here?

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The Basics

Why Links Are So Important

Internal and External Linking Best Practices

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Content Strategy

How To Write Follow-Up Articles

What To Do When Something Happens

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Content Strategy

How To Swear: Using Curse Words

What happens when the swear word is part of the story?

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Content Strategy

Creating An Evergreen Content Strategy

How to create an SEO friendly evergreen content strategy that readers won't find weird

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